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A new way of design.

In the process of designing our products, we put the creativity, identity,
and expressions of the people in the core. By telling the story behind the product, making
it part of the design process, sharing information, and creating a common story;
we create an emotional and cultural connection with the product.

WE IDENTIFY A SOCIAL CHALLENGE

For each collection, we identify a social challenge related with Global Goals for Sustainable Development.

WE FOCUS ON HUMAN

From the beginning of the process, we have been working with the people we focus on. Based on their experiences and challenges we create and discover together.

WE RUN ART THERAPY PROGRAMS

We believe that art therapy is the most natural and authentic method for people to express themselves and the social challenges they face. Thus we want people to reflect their experiences with artistic expressions. As we put art therapy at the core of the designing process, we also make people part of the process.

WE TURN INSPIRATIONAL OUTPUTS INTO DESIGN

The expressions that we’ve obtained from art therapy interpreted by young designers from various disciplines to make our design of our products.

WE CREATE SUSTAINABLE PRODUCTS

We turn expressions into designs and transform these designs into products.We follow a transparent and responsible production process and we only use ecofriendly, organic, recycled or upcycled materials.

YOU MAKE A PURCHASE

We see responsible consumption as a part of this process as well as responsible production. You, become a part of this story by reflecting your thoughts, your dreams, your character and your beliefs by wearing these products

YOU BECOME A PART OF THE SOLUTION

With every purchase, you contribute in the solution of a social issue, which poses a challenge for the same people who are a part of the design process of the product. The designing cost of each product you purchase goes to non-governmental organizations who work for solutions to social issues. This makes you a part of the solution.

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